The Goose.

We’ve lived it.

Our perspective is unusual because we understand hospitality from both sides. For more than 25 years, Andy has designed hotels, restaurants, clubs, residences and lifestyle destinations internationally — working independently and alongside some exceptional architects, designers, operators and project teams.

But we haven't only designed hospitality. We've owned it, developed it and operated it. For fifteen years, Andy and Lindsey Lampard transformed The Highfield, a Grade II listed country house in Yorkshire, from private residence into an award-winning independent hospitality destination. It became our own real-world laboratory for hospitality — encompassing development, architecture, interiors, brand, accommodation, restaurants, events, landscape, guest experience and day-to-day operation. That experience changed the way we think about design. We understand what happens after the photographs have been taken and the doors open. What guests notice. What staff need. What wears well. What creates loyalty. What costs money. And what creates value. It means we know how to make places work operationally, commercially and emotionally, without losing the magic that makes them special.

Creativity. Commerce. Ecology.

Creativity gives a place its identity.

Commerce gives it purpose and longevity.

Ecology asks us to consider what we build, what we retain, what we consume and what we leave behind.

We don't see these as competing interests. We believe the most relevant and successful places are created when all three are considered together. Our process begins simply:

Understand the people. Understand the place. Define what matters.
Then create something they didn't expect.

We use architecture, interiors, material, art, antiques, objects, landscape and brand to build a world around those ideas. The result should never feel over-designed. It should feel natural, intriguing and somehow inevitable.

Ideas. Buildings. Interiors. Brand.

The Goose can enter a project at its earliest idea or take it through to its smallest final detail. We work across future forecasting and concept development, architectural strategy, interior architecture and design, placemaking, brand creation, art and antique sourcing, styling and creative direction. Our experience ranges from Andy's role as Design Director on the £200m+ redevelopment of The Dolder Grand in Zurich to major hospitality and placemaking projects including The Bay Club and Jio World Drive in Mumbai, and Holmes Hotel & The Residence in London.

Sometimes we lead. Sometimes we become part of a larger team. Sometimes a project simply needs the right idea. We join wherever we can make the greatest difference.

A small atelier with extensive reach.

The Goose is deliberately independent. We would rather undertake fewer projects and care more about each of them. By limiting the number of major commissions we take on, Andy remains personally involved in the thinking and creative direction of every project. We work directly with clients and their existing teams or bring together a trusted flock of architects, designers, artists, makers and specialists when a project calls for it. It gives our clients the reach and experience of a much larger practice without losing the intimacy, agility and creative involvement of a small one.

Andy Lampard

Founder & Creative Director

Andy Lampard has spent more than 25 years imagining, designing, developing and operating extraordinary places.

Trained in Interior Architecture, his career has moved between design, hospitality, property development and brand creation — from practising in London and becoming Design Director at United Designers to establishing his own practice and ultimately becoming a hospitality developer, owner and operator himself.

His work has taken him from the reimagining of The Dolder Grand in Zurich, working alongside Foster + Partners and an international consultant team, to large-scale hospitality and lifestyle projects in Mumbai, boutique hotels in London and the reinvention of a Victorian country house in Yorkshire. That journey has given Andy an unusually complete perspective. He understands the route from the first rough sketch to the finished destination — the idea, the architecture, the detail, the brand, the build, the operation and the thousand decisions in between. Today, his focus is on working directly with ambitious owners, developers and operators to unlock the potential of places. Because every project deserves an identity of its own. We build value through story, place and experience.